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Welcome To


Where Luxury Meets Culture...

Welcome to Cheveurier, where I, Ashley Lee, bring the artistry of hair color and texture expertise to the heart of the Bronx. As your dedicated stylist, I've made it my mission to redefine luxury hair care, making it not just a service but an accessible experience for our vibrant community. Join me on a journey of creativity, accessibility, and the celebration of your unique beauty. Let's make your hair dreams a reality at Cheveurier.


Hair Color.  Texture. Hair Coaching.

At Cheveurier, there are a range of hair services to help you achieve your dream look. From custom hair coloring to texture services, we take pride in helping our clients feel confident and beautiful. Our hair coaching services are designed to make sure that you know how to care for your hair at home, so you can always look your best.

Essential Items


Ashley Lee

Born and raised in the vibrant heart of the Bronx, I am Ashley Lee, a seasoned Colorist and Texture Expert with a passion for transforming locks into works of art. Licensed since 2013, I have cultivated my craft with a focus on bringing accessibility and luxury to the haircare experience, especially for the incredible community I call home.

Follow my journey on Instagram @TheCheveurier!

"Excellent experience and professionalism. I’m so grateful to Ashley for her skill, expertise, guidance and care of my natural hair."

Chantal B., Westchester

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